Alfa Romeo celebrates 100 years of Quadrifoglio performance brand

Alfa Romeo’s Quadrifoglio performance brand turns 100 this year – the exact date is 25 June – and the automaker has a number of celebrations planned, especially as this year also marks the 60th anniversary of Alfa Romeo’s Autodelta racing division .

To kick things off, Alfa Romeo unveiled an updated design for its Quadrifoglio logo on Thursday, adopting a gold frame and also featuring a more vibrant shade of green.

The famous logo first appeared in 1923 on Ugo Sivocci’s RL racing on the Targa Florio. Since then, this symbol has been affixed to all the sportier machines in the Alfa Romeo stable.

This original RL racing car proudly wore the emblem and other cars bearing the badge have taken Alfa Romeo to the podium in many races.

2023 Alfa Romeo Giulia and Stelvio Quadrifoglio

The Quadrifoglio was adorned on Alfa Romeo racing cars that won the first two Formula One races in the sport’s inaugural season in 1950. It was fitted to DTM winners and has also been fitted to cars designed to bring sporty driving to the road, the latest iterations being the Giulia Quadrifoglio and Stelvio Quadrifoglio. Both cars have a 2.9-liter, twin-turbocharged V6 producing 500 hp, and both carry on a proud tradition by sporting the Quadrifoglio.

There are many cool symbols and badges that have been used in the automotive industry over the years. Few can claim to have achieved cult status, however, and the Quadrifoglio is one of those few. It has come a long way from being used on the bonnet of Ugo Sivocci’s RL, but it’s great to see it being continually applied and appreciated by Alfa Romeo and its fans.

Autodelta dates back to March 5, 1963 when Carlo Chiti and the Chizzola brothers founded Auto-Delta with the aim of collaborating with Alfa Romeo on the construction of the Giulia TZ. Alfa Romeo eventually took over the company in 1965, establishing it as an official racing division and renaming it Autodelta in the process.