Amazon is quietly testing even cheaper Prime membership in India • Zoo House News

Amazon is quietly testing even cheaper Prime membership in India • Zoo House News

Amazon is quietly testing a new tier for its Prime membership in India, giving customers access to popular perks like free two-day delivery and ad-supported Prime Video in standard definition at a lower price.

The new tier, dubbed Prime Lite, is currently available to select customers at a discounted annual price of US$12 (Indian rupees 999). This is a cost-effective alternative to the regular Prime membership, which costs $18 (Indian rupees 1499) per year or $2.20 (Indian rupees 179) per month. [H/T OnlyTech]

Amazon’s Prime membership has been available in India since 2016. The price has been around $12 per year for some time, although the company increased its prices to $18 in December 2021. In the US, the Prime subscription is available for $139 per year, or $14.99 per month.

Amazon Prime Lite

Amazon has listed the benefits of Prime Lite membership on its website

Amazon has listed the benefits of its Prime Lite membership on its Indian website and included the new tier in its terms and conditions page.

The new offering comes just weeks after Amazon launched Prime Gaming in India. The gaming-focused service complements Amazon Prime and Prime Video subscribers.

The company did not respond to a request for comment on Saturday.

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