Apple’s Jony Ive crowns King Charles with coronation logo

Apple’s Jony Ive crowns King Charles with coronation logo

We call it the iCrown. Sir Jony Ive, former Apple Chief Design Officer and Steve Jobs compadre, is now the man behind the official emblem for King Charles’ coronation.

On Friday, the royal family’s website unveiled the emblem, which was designed by Ive and his design collective LoveFrom. It features a blue crown surrounded by red plant shapes symbolizing the nations of the United Kingdom.

“The design was inspired by King Charles’ love for the planet, nature and deep concern for nature,” Ive is quoted as saying on the website. “The emblem speaks to the joyful optimism of spring and…combines the gentle modesty of these natural forms to define an emblem that recognizes both the joyous and profound significance of this occasion.”

Plants shown are the Narcissus for Wales; the rose for England; the shamrock for Northern Ireland; and the thistle for Scotland.

The coronation emblem in a rosy pink.

Aside from the main red, white, and blue design, there are several secondary color schemes, including this one in a rosy pink.

The coronation of King Charles III

For roughly a quarter of a century, Ive led design activities for Apple, working on iconic products such as the iMac, iPod, iPhone, iPad and the Apple Watch. He also played a role in creating the distinctive design of Apple’s retail stores and donut-shaped Apple Park headquarters near Silicon Valley.

The emblem will be displayed at events in May, the website said. Coronation events include a festive concert at Windsor Castle scheduled for May 7th, a British “Big Lunch” scheduled for May 6th-8th and the actual Coronation Service scheduled for May 6th set in Westminster Abbey. Charles immediately succeeded his mother, Queen Elizabeth, to the throne after her death last September, but he will be crowned in a ceremony at the Abbey.

The iCrown will of course also appear online, on social media and so on. And if the Emblem Usage Guidelines (PDF) are any indication, we may see the design on t-shirts, water bottles, pens, pennants, teapots, brollies, and more. Who knows? We might even see it on an iPhone case or two.

Ive and LoveFrom previously designed a seal for Charles’ Terra Carta campaign, which urges companies to work towards creating earth-friendly, sustainable markets. This also offers flora and some fauna.

Read more: 15 of the most iconic Apple products and designs by Jony Ive

Correction, 5:04 PM PT: The coronation ceremony is scheduled for May 6th.

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