Canadian Retailer Simons Glorifies Assisted Suicide, Calling It ‘The Most Beautiful Ending’ in New Ad Campaign – zoohousenews.com

(Natural News) Quebec-based clothing retailer Simons recently launched an ad campaign that celebrates and glorifies assisted suicide — Canada is the world’s assisted suicide capital.

Titled “Everything Is Beauty” and “The Most Beautiful Ending,” the ad tells the story of 37-year-old British Columbia native Jennyfer Hatch. Hatch suffers from chronic pain stemming from Ehlers-Danlos Syndrome – or suffered from it until Oct. 23 when she decided to die by assisted suicide.

A video was posted on the Simons shopping website that told Hatch’s story and presented it as an “inspiration” to other Canadians. Here’s what Peter Simons, the clothing chain’s chief merchandiser, had to say about it:

“We really felt – after everything we’ve been through and everyone’s been through over the past two years – maybe it would resonate more to do a project that was less commercially oriented and more focused on inspiration and values that are close to our hearts.”

In the video, Hatch, who is now dead, declares that “the last breaths are sacred,” which is a glorifying statement encouraging others to follow their lead in choosing a similarly “noble” exit from the world ( Related: The Canadian Pediatric Society wants to legalize euthanasia for children.)

First, they made life miserable; Now they are urging vulnerable people to just end it

Hatch can be seen in the ad at all stages of her life, including as a child. There are also attractive images of beaches, forests, laughing with friends and floating soap bubbles – all images aimed at making assisted suicide more appealing to the average person.

“You just have to be brave enough to see it,” Hatch says in the video about everything in life, including choosing death, being “beautiful.”

All of this stems from a common phrase in the assisted suicide movement, namely “to die with dignity” as opposed to dying naturally, which is not dignified.

“To live bravely, choose death. But suicide with a smile and soft music is still suicide. It’s still self-extinguishing. It’s still death,” writes Jonathon Van Maren for LifeSiteNews. “But if you watch Hatch’s video, you might be convinced for a moment that it’s beautiful.”

“Hatch’s voice falls silent, and the short ends with a dedication: ‘To Jennyfer. June 1985 to October 2022.” Everything was nice – just not nice enough to convince her to stay.”

In short, the Simons ad aims to trick people into believing that self-extinction, as Van Maren puts it, is something wonderful and amazing that we should all strive for.

It’s the opposite of what people struggling in life need to hear, and may be the final nudge that leads some of them to take the plunge into voluntary self-termination.

“Death romance is very attractive to depressed adolescents and very dangerous for that very reason,” said Canadian clinical psychologist Dr. Jordan Peterson in response to the video.

In the comments, one woman wrote that Simon’s video about Hatch made her cry the same way she cries when she thinks of the thousands of innocent little children whose parents are forcing them to fight the Wuhan coronavirus (COVID-19 ) to be “vaccinated”. .

“It’s all the same,” she added. “What have we done, God? We turned our backs on you and now those who have eyes must see the destruction everywhere while others walk around like nothing is wrong.”

“Keep your eye on the cross of Jesus. Pray for our fellow human beings as the darkness has blinded many and people are dying so early and are hardly prepared for judgment. Nothing seems to be improving as the US just signed the vaccination certificate statement. We know God wins and now we must be bold and fight for our king.”

For more related news on the globalist push for mass depopulation through euthanasia, see Genocide.news.

Sources include:

LifeSiteNews.com

zoohousenews.com