So far, 10,000 digital wallets — tools that allow people to store their crypto assets — have been linked to the Quartz platform, although Ubisoft minted only 3,000 NFTs in the first batch, Mr. Pouard said. He said this indicates an appetite for more NFTs in the future.
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Mr. Pouard added that Ubisoft is eventually planning to take a cut in sales of future NFTs. “We are moving from a business model focused on just a game to a business model focused on an ecosystem in which every player can be a stakeholder,” he said.
Zynga, which is set to be acquired by Take-Two, appointed Mr. Wolf, a game industry expert, to lead the crypto effort in November. Mr. Wolf said the goal was to create new games on the blockchain, making it easier for players to acquire, own and sell NFTs. He provided a few details about how this effort would work, including whether NFTs could be transferred between Zynga games.
“We’re still developing all of that,” he said.
Other gaming companies have entered the NFTs, echoing how cryptocurrencies can generate new wealth for users. This month, Yosuke Matsuda, president of Square Enix, wrote in an open letter that creating blockchain games would allow players to make money. He said that would become a “key strategic issue” for the company.
But as the number of NFT announcements from game studios has piled up, gamers are becoming increasingly annoyed. After users rebelled against Sega Sammy’s crypto plans, one of the executives said at a management meeting last month, “If it’s seen as simple earning money, I’d like to make the decision not to move forward.” (continuous voltage).
Other gaming companies have opposed cryptocurrencies. Phil Spencer, head of Xbox at Microsoft, told Axios in November that some games focused on making money with NFTs appeared to be “exploitative” and that he would avoid putting them on the Xbox Store. Microsoft declined to comment.