Within three months, Wordle went from a personal gift to a viral sensation — and now everyone wants it.
The hype can be attributed to the spoiler-free scoring network of green, yellow, black and white blocks that allows players to share their Wordle victories via social media, group chats, and more. To play the game, players guess a predetermined five-letter word in just six attempts, similar to the process in “Lingo,” a popular game show of the late 1980s. Yellow and green squares indicate that Wordle players have guessed a correct combined letter or letter and a correct position for that letter.
Josh Wardle, a software engineer, initially created the game as a gift to his partner. It was released to the public in October, and it became popular within months. Ninety people played the game on November 1, according to Wardle. After nearly two months, 300,000 people have played it.
Wordle’s popularity has mostly grown due to Twitter. from 1 november As of January 13, Twitter has flooded about 1.3 million tweets on Wordle, according to Siobhan Murphy, the platform’s head of communications. So far this year, the Twitter conversation about Wordle has seen an average daily growth rate of 26 percent, Murphy said.
Wordle is free for players and does not contain any ads, which creates a perfect user experience. The success of any product with such popularity is often followed by imitators, swaying in an attempt to profit from the hype. Wordle alternatives came out just days after the original game went viral. Some imitators aimed to give players more guesses for a single word or several rounds of words in a day, while others existed only in the name of fun and games.
Letterle, for example, gives 26 attempts to guess today’s letter. Querdle, which calls itself the “yassification of Wordle,” remixes Wordle and includes a bit of “NSFW tooWords. Absurdle provides unlimited guesses but continues to get complicated with each word the parsers enter.
However, the most famous imitator was aptly named Wordle and was presented as an app, as opposed to the game’s original iteration, a web page. The creator of the app, Zach Shakked, offered players a free trial of the same game with additional options for shorter and longer words. The app also offered an unlimited Pro version for $30. Apple removed the game – and other copycats – from its App Store shortly after Mr. Shaked Tweet about monetization his copy.
For fans, Wordle Mania is a goldmine of content. In fact, Twitter users are likely to have devoted the same amount of time to turning their colorful networks into viral memes, Plates, cartoons and comics as they should play the game. The game has attracted the attention of celebrities including “The Tonight Show” presenter Jimmy Fallon and “Succession” actress J. Smith-Cameron.
In one memes, John Cusack doesn’t hold a boombox but a Wordle grid over his head. “say something…”? More like, “Say you’ll share your Wordle points.”
Twitter users are also comparing Wordle’s craze to Farmville mania, a series of farming simulation games released in 2009. The game, created and published by Zynga, has taken over Facebook, with users interested in their virtual crops and motivating their Facebook friends to help. Like Wordle, Farmville was an internet sensation that caught on brightly and brought in up to 32 million daily active users at its height.
“There’s almost no way to predict invitations like this,” said Will Shortz, a crossword puzzle editor for the New York Times. “They take off for no apparent reason and then die while people move on to other things,” he added.
But Wordle has a lot of things going for it. “The nice thing about Wordle is how simple, and attractive the computer interface is,” said Mr. Shortz. He said that limiting players to six guesses per day and rationing to solving one puzzle per day adds excitement to the solving process. “It’s a great puzzle, and it doesn’t take long to play, which makes it perfect for our times when people have short attention spans.”