How a secret message in a Colombian song gave hope to hostages

How a secret message in a Colombian song gave hope to hostages

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  • January 2, 2023
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To get that message across, he decided to scrap the rule book and instead turned to Juan Carlos Ortíz, the CEO of an advertising agency. Mr Ortíz’s government-funded anti-drugs campaign had won an innovation award but also attracted the attention of FARC, for whom the cocaine trade was a lucrative source of income.

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