LG OLED TVs promise brighter pictures at CES 2023

LG OLED TVs promise brighter pictures at CES 2023

CES 2023 is still a few days away, but LG has taken a leap by announcing some details about its new OLED TVs. Models include the C3, the successor to the best high-end TV for the money, as well as a G3 model that promises improved brightness.

The biggest difference between current LG OLED TVs and the new ones is the higher brightness of the G3. New light control architecture and light amplification algorithms increase brightness by up to 70% on the 55″, 65″ and 77″ G3 models.

OLED TVs offer better overall picture quality than other high-end TVs, and in my experience are already sufficiently bright for most lighting environments. However, every bit of – erm – brightness helps, especially in bright rooms and with HDR TV shows and films, and perhaps the G3 will match or surpass the light output of competing QD-OLED models from Sony and Samsung. However, you still won’t get close to mini-LED sets like the Samsung QN90B and Hisense U8H, which can get more than twice as bright as any OLED TV. LG doesn’t mention higher brightness for other models including the C3.

None of the other improvements LG has teased are what I would call significant. The TVs have a new ‘α9 AI Processor Gen6’, but better processing was hard to spot in my past testing. The company also gave the G3 a design that hugs the wall even more closely than before and “leaves no visible gap” when mounted on the wall. The company’s smart TV system, I Don’t Like, has been tweaked to add better categorization, personalized recommendations, and “a selection of trending content,” according to the press release.

An LG G3 OLED TV on a white background.

The LG G3 has improved brightness and mounts more flush to the wall.


LG also says its 2023 OLED TVs will be the first to be certified by the HDMI organization for Quick Media Switching VRR (QMS-VRR), which “can eliminate the transient ‘black screen’ that sometimes occurs when switching between content being played from different sources Devices connected via the TV’s HDMI 2.1a compatible ports.” This (again smaller) feature is intended for video playback as opposed to gaming and requires a QMS-VRR Source device – Apple TV 4K, for example, will be supported soon.

In recent years, LG’s OLED TVs, particularly the “C” models, have delivered the best picture quality for the money among high-end TVs, and I expect the C3 will fight for that honor again . That said, the 2022 LG C2 remains my favorite, and none of the improvements so far seem significant enough to me to recommend waiting for a C3.

LG hasn’t announced any specific sizes, prices or availability for its 2023 OLED TVs, although the G3 and Z3 will no doubt cost more than the C3. The company typically doesn’t announce prices for its TVs until spring, when they hit stores. In the meantime, I expect more information and hands-on impressions of the new models in the next few days when CES begins.

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