NAACP, ADL call for Twitter ad boycott after Musk reinstates Trump

NAACP, ADL call for Twitter ad boycott after Musk reinstates Trump

Civil rights organizations are urging advertisers to boycott Twitter in response to Elon Musk’s decision over the weekend to restore former President Donald Trump’s account on the social media site.

Trump was banned from Twitter in 2021 over fears he could spark more violence after the Jan. 6 attack on the US Capitol, and was reinstated on the platform on Saturday based on the results of a Twitter poll published by Musk .

“The people have spoken. Trump is reinstated. Vox Populi, Vox Dei,” Twitter’s new CEO tweeted, using a Latin phrase meaning “the voice of the people, the voice of God.”

Now groups including the National Association for the Advancement of Colored People and the Anti-Defamation League say Twitter’s billionaire owner is breaking his earlier commitment to create a “content moderation council” before reintroducing controversial accounts.

Following his $44 billion acquisition of Twitter, the Tesla founder said in late October he would form the council with “very different viewpoints,” saying that anyone whose account was suspended would not be allowed back on the platform before it group got a chance to meet.

However, Trump’s account was restored without the intervention of any such advice. The Twitter poll to restore Trump’s posting privileges, published on Musk’s own account, attracted more than 15 million votes in the 24 hours it ran.

“When ADL and other #StopHateforProfit leaders met with Elon Musk on November 1st, he pledged not to reposition anyone, regardless of stature, until they have a transparent, clear process in place that takes civil society views into account ‘ ADL chief Jonathan Greenblatt tweeted.

When @ADL and other #StopHateforProfit Executives met with Elon Musk Nov. 1, he pledged not to reshape anyone, regardless of stature, until they have a transparent, clear process in place that takes civil society views into account.

— Jonathan Greenblatt (@JGreenblattADL) November 20, 2022

Musk has “returned every promise he made to civil rights activists and advertisers,” said Jessica Gonzalez, co-CEO of digital rights group Free Press. “Any remaining advertiser concerned about brand safety should join the exodus of large companies that have already pulled their ads from Twitter.”

“Not safe for users or advertisers”

“In Elon Musk’s Twittersphere, you can incite a riot in the US Capitol that has resulted in the deaths of multiple people and still be allowed to spread hate speech and violent conspiracies on his platform,” NAACP President Derrick Johnson said in a statement Saturday . “Any advertiser still funding Twitter should immediately pause all advertising.”

What challenges does Elon Musk face after Trump and Kanye West’s Twitter accounts are restored? 05:18

“Until and until Musk can be trusted to enforce Twitter’s past community standards, the platform is not safe for users or advertisers,” said the #StopToxicTwitter Coalition, which includes Accountable Tech, Free Press and Media Matters for America belong, in a expression. “For those who currently advertise on Twitter, know that you are directly contributing to an unpredictable billionaire’s decimation of Twitter and its rapid transformation into utter chaos.”

Trump has yet to return to Twitter and has said he will stay with Truth Social, his own social media platform.

Twitter did not respond to a request for comment.

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