Ram 1500 REV unveiled with evolutionary design

Ram is ready to talk about its production-bound electric pickup truck.

On Sunday, Stellantis’ truck division unveiled the exterior of the Ram 1500 REV with the automaker’s game day commercial during Super Bowl LVII.

While pre-orders are not yet being accepted, Ram began charging a $100 refundable fee from customers to reserve their spot in the Ram 1500 REV pre-order queue.

Set to go into production in 2024, the design of the Ram 1500 REV is an evolution of the current gas-powered truck rather than a complete revolution, as foreshadowed by the Ram 1500 Revolution Concept at CES in January.

Aries 150 REV

The concept truck’s split LED daytime running lights, which transition into the blacked-out, sealed grille and sculpted hood all make it into production. The taillights are similar to those of the concept vehicle and run into the tailgate, and while the wheel design matches that of the concept vehicle, the production truck’s wheels don’t appear to be the massive 24-inchers that the glittering concept vehicle rode.

Ram boxes can be seen on the sides of the truck bed, and the charging port is mounted on the driver’s side front fender. The cab doors, roof, front fenders and rear bed sides all appear to be transmission units from the current gas truck.

Gone are the carriage doors of the concept. There are no rear C-pillar sails, no apparent center door, no extra-long cabin (which allowed the concept to have three rows of seats thanks to a pair of jump seats in the rear), and no inherent split tailgate.

The Super Bowl commercial, titled “Premature Electrification,” is cheeky and pokes fun at competitors who may not deliver the range consumers expect from a pickup truck when it’s time to get to work. A quick look at the interior of the Ram 1500 REV shown during the commercial reveals what appears to be an updated version of today’s gas powered truck. A large portrait touchscreen dominates the dash, complemented by knobs, knobs and what appears to be a new passenger-side touchscreen, similar to the option found in the Jeep Grand Wagoneer and Grand Cherokees. The gear selector is still a rotary design.

Aries 1500 REV

While the exterior looks evolutionary and resembles today’s truck, what’s underneath isn’t. The Ram 1500 REV will ride on the new STLA Frame chassis, which is one of four modular EV chassis designs that will underpin the upcoming Stellantis lineup.

Ram CEO Mike Koval Jr. told the Motor Authority that a range of 300 to 400 miles seems to be the sweet spot for consumers looking to utilize an electric pickup truck. According to Stellantis, the STLA Frame platform has a range of up to 500 miles.

Ram and Koval have insisted that Ram will outperform the competition in terms of range, towing capacity, payload and load times.