Super Bowl 2023: Here’s a sneak peek at some of the ads that ran during Super Bowl LVII

Super Bowl 2023: Here’s a sneak peek at some of the ads that ran during Super Bowl LVII

  • Business
  • February 12, 2023
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The Super Bowl is the biggest stage for advertising, with nearly 200 million US adults estimated to be tuned in to watch this year’s Philadelphia Eagles-Kansas City Chiefs contest.

It’s also one of the most expensive for big brands – companies are paying around $7 million for a 30-second ad during Super Bowl LVII this year.

Cryptocurrency companies will be conspicuous by their absence in 2023, having made a splash during last year’s game and being fired for a loss in the wake of the FTX trading scandal, a series of industry bankruptcies and a plunge in crypto prices. Instead, most of the spots come from automakers, liquor sellers, and tech companies.

The cost of Super Bowl snacks has increased significantly 01:23

As usual, advertisers count on a number of celebrities from the entertainment and sports worlds to promote their brands, including P. Diddy, Adam Driver, Will Ferrell and Kevin Garnett. Melissa McCarthy, Tony Romo, Alicia Silverstone, Miles Teller, John Travolta and Serena Williams.

Here’s a sneak peek at some of the commercials that will air this Sunday.

Michelob Ultra

Tennis legend Serena Williams and NBA player Jimmy Butler star in a “Caddyshack” parody, teeing off on the green while enjoying some Michelob Ultra.

ULTRA Club | Day of the new members of Michelob ULTRA on YouTube

T Mobile

Actors Zach Braff, Donald Faison and John Travolta use the “Summer Nights” tune to praise the speed of T-Mobile’s Internet service at home.

New Year. New neighbor. | Advertisement for Big Game Day 2023 | T-Mobile Home Internet by T-Mobile on YouTube

Dogfish Head craft brewery

Dogfish Head Craft Brewery debuts electric foosball table in ‘one of the smallest budget beer commercials ever’.

The ‘Not-So’ Big Game – Advertisement by Dogfish Head Craft Brewery on YouTube


Budweiser describes the different types of people who enjoy a six pack abs.

Budweiser | Budweiser’s SBLVII Six Degrees of Bud on YouTube


Willie Nelson, with the help of Snoop and Martha Stewart, helps introduce an EZ Reach lighter to the world.

BIC EZ Reach: BIC Lighters’ most rented lighter on YouTube

Samuel Adams

“Your Cousin from Boston” imagines what the famously grumpy city would look like if Samuel Adams made it a little cheerier.

Sam Adams | Big game advertising 2023 | Your Cousin’s Brighter Boston by Samuel Adams on YouTube

bush light

A Busch Light commercial features singer-songwriter Sarah McLachlan sharing a tent in the wilderness with a white wolf.

The Busch Guide: Cold + Smooth Survival Skills by Busch Beer on YouTube

Memorial Sloan Kettering Cancer Center

Super Bowl LVII viewers in the New York area will see a 2-minute commercial from Memorial Sloan Kettering Cancer Center and Publicis Groupe emphasizing the importance of supporting employees who have been diagnosed with cancer.

“Montag” Working with Cancer Pledge by Publicis Groupe on YouTube

Actress Melissa McCarthy wears red hair and sings about the places she could visit for vacations with

Melissa McCarthy in “Anywhere, Anywhere” | 2023 Big Game Ad by on YouTube

Intuitive TurboTax

TurboTax says their professionals file your tax return so you have time to do something else — like dance to Men Without Hats.

TurboTax Live 2023 Super Bowl Commercial “Dancer” (Official Sweepstakes TV Commercial: 45) by TurboTax on YouTube

Bud light

Bud Light turns the classic waiting-on-hold tune into a dance opportunity, starring actor Miles Teller.



Singer Nick Jonas demonstrates how Dexcom monitors glucose levels in diabetic patients.

Dexcom G7 – Feels Like Magic | Official Dexcom Big Game 2023 commercial on YouTube

Fluffy Unstoppables

Actor Danny McBride becomes “Downy McBride” and tells his neighbors about the fresh scent of Downy Unstoppables.

Downy Unstopables Super Bowl Ad: Call Me Downy McBride by Downy on YouTube


Kevin Hart is skeptical that DraftKings will give everyone a free bet on the platform this Super Bowl.

Everyone will receive a DraftKings Free Bet for Super Bowl LVII from DraftKings on YouTube

General Motors/Netflix

Comedian and actor Will Ferrell says General Motors is going electric and its vehicles are being featured in Netflix movies and TV shows.

Why not an electric car? | GM x Netflix by General Motors on YouTube


A website that helps build other websites is the beginning of the singularity, explains actor Adam Driver.

The Singularity (Advanced) | Big game advertising 2023 | Squarespace from Squarespace on YouTube


Comedian Pete Davidson has no problem eating a Jon Hamm and Brie Larson sandwich dressed in Hellmann’s mayonnaise.

Who’s in the Fridge – Hellmann’s US by Hellmann’s on YouTube


Actors Bryan Cranston and Aaron Paul use a Breaking Bad motif to rave about the taste of popcorners.

PopCorner’s Breaking Bad Super Bowl Ad | Breaking Good 60 by PopCorners on YouTube


Everyone puts their hand in a Pringles can at some point, even singer Meghan Trainor.

Pringles | Best of Us Longform by Pringles US on YouTube


Actresses Alicia Silverstone and Elisa Donovan reprise their roles from Clueless to debate how to get money back with Rakuten.

The Extended Cher Cut | Rakuten advertising by Rakuten on YouTube

About One

Sean “Diddy” Combs is excited to create a one hit jingle promoting Uber One.

UBER ONE – A HIT FOR UBER ONE by Uber Eats on YouTube

working day

The world’s most legendary rock stars remind us that using Workday for HR doesn’t really make you a rock star.

Workday Big Game Spot: Rock Star by Workday on YouTube More Khristopher J. Brooks

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