The Best Places to See Pantone’s Color of the Year 2023

Pantone recently unveiled its color of the year for 2023. The much-anticipated announcement has become a tradition, with each year introducing a new color to represent the year ahead. In 2021, Pantone declared 2022 the color of Very Peri 17-3938, a mix of purple and blue. For 2023, Pantone’s color of the year is Viva Magenta 18-1750. A shade from the red family, this color represents a new sign of strength. Bold and fearless, Viva Magenta is rooted in nature and embraces joy and celebration.

As you make your travel plans for 2023, add these destinations to your list to see Viva Magenta 18-1750 in nature, art, architecture and more.

© Experience AlUla

AlUla, Saudi Arabia

Shades of magenta and warm desert tones surround visitors as they enter the experiential Habitas AlUla. The resort blends into the backdrop of the region, hidden between gorges and sky-high rock formations. Using locally sourced furnishings, Habitas AlUla extends the hues of the desert down to the finest detail, with magenta found throughout the resort.

© South Australia Tourism Commission

South Australia

From the deep and rich hues of the state’s legendary wine to the magenta sunsets over the Flinders Ranges, South Australia offers plenty of opportunities to see Pantone’s Color of the Year in action. With more than 200 wineries within a two hour drive, experiencing and tasting the legendary wine is a must when in the region.

© Tourism Western Australia

Western Australia

Staying on the continent, travel on to Western Australia for even more magenta-inspired travel. Western Australia boasts one of the world’s most incredible natural phenomena: Pink Lakes. Hutt Lagoon and Lake Hillier offer magnificent views of the unique landscape. Hutt Lagoon is about six hours north of Perth, while Lake Hillier is further south. The Kimberley wilderness of Western Australia also features pops of Viva Magenta, particularly at sunset and sunrise.

Magenta, Italy

Go to the place where the name of the color originated in Magenta, Italy. This city outside of Milan deserves its reputation as the place where the synthetic aniline dye called fuchsine was invented. Visit the city and learn about the history of color.

© Rancho de los Caballeros

Rancho de Los Caballeros, Arizona, United States

Located in Wickenburg, Rancho de Los Callaberos covers more than 20,000 acres of the High Sonora Desert and offers sweeping views of a magenta sunset sky. The ranch is celebrating its 75th anniversary this year and to celebrate the day guests are invited to activities such as horseback riding, hot air balloon rides and southwest-style cookouts on the Yucca Flats.

© The flower fields

Carlsbad, California

The Flower Fields at Carlsbad Ranch span 50 acres, making it one of the most Instagrammable spots in the country. Walk through a rainbow of buttercups on the hillside. In spring, Flower Fields hosts special events for visitors of all ages, from tea times in the gardens to yoga classes and dinners. Many sections of the bulb fields are adorned with vibrant shades of pink, red and magenta for a truly unique and unforgettable experience.