Watch 2023 Super Bowl Commercials Before the Big Game: The Best Ads Yet
- February 12, 2023
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The Super Bowl: It’s bigger than football. The Big Game is a showcase for companies to bring their latest, wildest innovations to market, and for advertising agencies to sell those products and services in ads that are more like mini-movies. So far, beer company commercials are leading ahead of the Sunday game, but food brands, car companies and online services are also weighing in.
Celebrities abound, special effects dazzle. Some ads tug at hearts, while others unleash the jokes like seltzer on a clown’s face. Some of the ads are instant hits. (Alexa, who becomes a mind reader at Scarlett Johansson and Colin Jost’s home, was pretty funny last year.) And others leave viewers as bewildered as Homer Simpson’s operatic, snowglobe-shattering Mister Plow commercial left him and his entire family left behind. (Lisa: “Dad, is that your ad?” Homer: “I don’t know!”)
Companies are already posting teasers and even full versions of their ads ahead of Sunday’s game in Glendale, Arizona, where the Kansas City Chiefs take on the Philadelphia Eagles. As the big day approaches, we’ll be updating this story with as many Super Bowl commercials as we can find online and posting the newest releases at the top. (Here’s last year’s lineup.)
E-Trade: Baby goes to a wedding
Do you remember the e-trade baby? In the company’s Super Bowl ad, he’s back and attending a wedding (of…two other babies?).
The Farm Dog: Forever
Get ready to say “Awwww”. Pet food company The Farmer’s Dog hits hearts by featuring a dog as a companion through a person’s major life events.
DoorDash: We buy groceries
Celebrity chef Matty Matheson joins Raekwon The Chef of rap group Wu-Tang Clan and animated Nickelodeon character Tiny Chef to shop for the finest, freshest groceries.
Squarespace: Adam Driver multiplied
While pondering how Squarespace can be a website that builds other websites, actor Adam Driver morphs into many versions of himself.
Kia: Binky dad
In this ad for the Kia Telluride X-Pro, a devoted baby dad becomes a viral hero as he searches for his child’s beloved pacifier.
T-Mobile: New Neighbor
Triple threat entertainer John Travolta joins Zach Braff and Donald Faison for a Grease-inspired musical number in celebration of T-Mobile’s 5G home internet service.
Avocados from Mexico: Make it better
Scary movie star Anna Faris plays Eve in an ad for Avocados from Mexico, an organization representing avocado growers. Imagine a better world where avocados have replaced apples. This is the Extended Director’s Cut. A shorter version will be broadcast during the game.
Peacock: Poker face
Pokerface star Natasha Lyonne offers some scathing comments about Super Bowl ads in a promo for the new Rian Johnson series about Peacock. What’s the deal with the kid in the Google Pixel ad? She knows the truth.
Doritos: Jack Harlow
Rapper Jack Harlow takes inspiration from the shape of Doritos to start a global triangle trend. Keep an eye out for the other musical celebs stopping by.
Pepsi Zero Sugar: Steve Martin and Ben Stiller
Not content with just one ad, Pepsi is releasing two separate entries titled “Great Acting or Great Taste?” One features actor and comedian Steve Martin and the other features actor and comedian Ben Stiller (look for the Zoolander cameo). Check out the enhanced versions of both.
A spirited dancer in front of a fountain is part of Turbo Tax’s campaign, which urges people to do things they want to do, like dance, and leave their taxes to professionals.
Google: Fixed on Pixel
Amy Schumer, Giannis Antetokounmpo and Doja Cat correct their photos using the photo editing features of their Google Pixel 7 phones. Goodbye ex-boyfriends, bad fashion choices and blurry shots.
Mr. Peanut: The roast
Planters’ Mr. Peanut gets a different kind of roast when comedians get together to tease the animated peanut-shaped mascot, wearing a top hat and monocle. It’s more than a short ad. Planters will unleash the full-length roast online on game day.
Skechers: Snoop Dogg
Rap star Snoop Dogg shows off his Skechers kicks as he travels, delivers newspapers, cuts a real dog’s hair and practices soccer. A number of guest stars are joining the journey.
Dexcom: Feels like magic
Pop star Nick Jonas talks about the magic of the Dexcom G7 continuous glucose monitoring system.
Paramount Plus: Stallone competes against each other
Sylvester Stallone stars in Tulsa King, a crime drama now streaming on Paramount Plus, so it makes sense that he’d also star in the streaming service’s Super Bowl commercial. Paramount stars Dora the Explorer, Star Trek’s Captain Pike, Lower Decks’ Beckett Mariner, 911’s Lieutenant Dangle, and Stallone’s own three daughters, Sophia, Sistine, and Scarlet, also make appearances.
GM x Netflix: Why not an electric car?
General Motors and Netflix have partnered to promote electric vehicles, part of a partnership that will see more electric vehicles appear in Netflix productions. Will Ferrell stars alongside a selection of Netflix stars from shows including Bridgerton, Stranger Things and Squid Game.
Uber One: Diddy makes a hit
Sean “Diddy” Combs gets to work writing a hit for Uber One. In search of an Uber-themed catchy tune, he tours past hits by singers like Donna Lewis and Ylvis.
DraftKings: Free bet
Comedian Kevin Hart works his way through a star-studded party to promote DraftKing’s Super Bowl free bet promotion.
Pop Corners: Breaking Bad reunion
PopCorners, a popcorn snack from Frito-Lay, features Bryan Cranston and Aaron Paul portraying their famous characters Walter White and Jesse Pinkman from the AMC hit series Breaking Bad, which hasn’t aired in 10 years.
Downy Unstoppables: Celebrity Mystery Revealed
Downy released a series of teaser spots about a mystery celebrity covering his face in a hoodie and said he’d be sniffing it until Super Bowl Sunday to test the claim that Downy Unstopables keeps clothes fresh that long . In the final ad, he declares it true and goes on a wild ride through a neighborhood.
Hellmann’s: Who’s in the fridge?
Puns are on the menu at Hellmann’s Mayonnaise. The brand has actors Jon Hamm and Brie Larson trapped in a giant fridge with food names. Then comedian Pete Davidson shows up.
Rakuten: Unsuspecting reunion
First we got a quick teaser from Alicia Silverstone, who is reprising her iconic role as Cher in Clueless. Now, e-commerce company Rakuten has unveiled an extended cut of the fashion-focused ad, which reunites Silverstone with Clueless co-star Elisa Donovan. A truncated 30-second version will be broadcast during the game.
Booking.com: Anywhere, anywhere
Melissa McCarthy sings her heart out in a commercial designed like a throwback musical full of bright costumes and big dance numbers. She just desperately wants a vacation that she booked through Booking.com.
Workday brings some rock-and-roll glamor to enterprise software by hiring real-life rockers Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol, and Paul Stanley to chide “corporate dudes” for rocking each other to name.
Michelob Ultra: New Members Day
Beer brand Michelob Ultra is going for a golf theme on football’s biggest day. The celebrity-studded, Caddyshack-inspired ad pits tennis superstar Serena Williams against successor actor Brian Cox in a match for the ages. There is also an extended cut version.
Michelob Ultra: Full swing gossip
Sports celebrities cavort in an ad that combines beer with a promo for the Netflix golf docuseries Full Swing. The ad contains a QR code that unlocks early viewing of the first episode of the series for a limited time.
Bud Light: Miles Teller dances
Nobody likes waiting in line, so actor Miles Teller, his wife Keleigh, and their dog Bugsy decide to pass the wait.
Oikos Yogurt: Deion Sanders and family
Retired NFL star Deion Sanders and his family engage in an epic power struggle at a family picnic in an Oikos yogurt commercial. Keep Grandpa out of the way, otherwise.
Budweiser: Six degrees bud
Bud passes around a six-pack of bottles in an ad that plays off the idea of a six-degree separation. Actor Kevin Bacon (of six degrees of Kevin Bacon fame) narrates. The commercial revisits a classic Budweiser slogan: “This Bud’s for you.”
Busch light: The Busch guide
Busch Light’s outdoor spokesperson, “Busch Guy,” has an amusingly confusing encounter with singer-songwriter Sarah McLachlan in an ad that hinges on the definition of the word “shelter.” In the arms of the angel…
Sam Adams: A Brighter Boston
“Your cousin from Boston” is often featured in Sam Adams’ beer commercials from Boston. In this Super Bowl ad, Sam Adams’ “remastered” Boston lager inspires the cousin to dream of a “brighter Boston” where Red Sox and Yankee fans embrace him.
Miller Lite and Coors Light: High Stakes Beer Ads
One of the more complicated Super Bowl ads for 2023 comes from beer Biggie Molson Coors in collaboration with online betting site DraftKings. Eligible viewers can predict how the Big Game Miller Lite and Coors Light promotion will play out and potentially win a share of $500,000.
Crown Royal: Dave Grohl learns something new
Foo Fighters star Dave Grohl reads out a series of objects in a teaser for Canadian whiskey brand Crown Royal. What do all these objects have in common? Crown Royal’s big game ad will tell it all.
Heineken 0.0: Ant-Man and the Wasp
Heineken will take the spotlight off Super Bowl beer commercials by promoting its non-alcoholic Heineken 0.0 in partnership with Marvel Studios’ Ant-Man and The Wasp: Quantumania. The beer brand kicked off the campaign with a short teaser starring Paul Rudd as Ant-Man.
Pringles: You looked
At first, Pringles teased the hidden celebrity in his ad, but then revealed his singer, Meghan Trainor. The ad focuses on people with Pringles cans stuck on their hands. looked at you!
FanDuel: Kick of Destiny
Sports betting site FanDuel will be making waves with a live commercial starring four-time Super Bowl champion Rob Gronkowski. Gronk, who had a close finish during his career, will try to kick a field goal. If he makes it, FanDuel Big Game bettors will win a share of $10 million in free bets.
Stay tuned for more Super Bowl promotions.