Colombia + Competitiva (C+C) is a joint initiative of the Swiss State Secretariat for Financial Affairs and the Colombian Authorities, with Swisscontact — the Swiss Basis for Technical Cooperation — performing because the native facilitator. This system promotes inexperienced and inclusive development by way of public coverage and structural reforms that facilitate a positive enterprise setting and enhance competitiveness. This system additionally boosts the worldwide publicity and competitiveness of cacao, espresso, and sustainable tourism and building.
Throughout this system’s first part (2017-2020), C+C contributed to 14 new public coverage legal guidelines, reforms, resolutions, and decrees, and invested USD 15M in 35 initiatives that positively impacted 314 corporations.
WhereNext will implement a complete communications technique to publicize C+C milestones and achievements, leaving audiences in little question in regards to the optimistic influence of C+C’s work in Colombia. The complete suite of companies consists of:
Conventional and digital media analysis.
PR and communications benchmarking.
Inventive briefs and model technique.
Viewers mapping, social community administration, and content material grids.
Content material writing and enhancing, publication administration, and website positioning technique.
Media relations, free press technique, and press releases.
Discipline video productions in this system’s beneficiary areas.
Program conclusion occasions.
WhereNext has greater than a decade of expertise optimizing communications for purpose-driven organizations that make the world a greater, fairer, and extra sustainable place to reside. The corporate’s multilingual graphic design, audiovisual manufacturing, advertising and marketing, communications and venture administration specialists work collectively as a multidisciplinary workforce, and its core administration workforce has a wealth of expertise delivering large-scale worldwide growth initiatives.
“Three years in the past, on the peak of COVID-19, C+C entrusted us with a marketing campaign known as Colombia me inspira (Colombia Evokes Me) that helped reactivate a tourism sector badly affected by the pandemic. We’re proud that C+C has once more positioned its belief in us by awarding WhereNext this venture to handle communications throughout this system’s closing part.”
—Gregg Bleakney, WhereNext CEO.
Learn this press launch in Spanish right here.